‘Attenborough effect’ leads to 53% drop in single use plastic in 12 months

‘Attenborough effect’ leads to 53% drop in single use plastic in 12 months
Fonte: Metro
Over half of consumers say they have reduced the amount of disposable plastic they are using in the last year, according to a report which praises the ‘Attenborough effect’. The report claims that awareness raising initiatives over the last 12 months, including ‘David Attenborough’s acclaimed TV series Blue Planet II and Our Planet, released on Netflix on April 5th’, are having a positive impact in changing people’s behaviour. According to the study of 3,833 consumers by GlobalWebIndex into sustainable packaging in the UK and US, 42 per cent of consumers say products that use sustainable materials are important when it comes to their day-to-day purchases

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